Familiarization Tour
In the Convention & Visitor Bureau Business, sales and marketing staff
are constantly trying new ways to showcase their product. One of the
best ways to do that is a Familiarization (FAM) Tour in which prospective
meeting and convention, golf outing and group travel clients are invited to experience
the product first-hand.
The FAM's vary according to topic and need, but all prove to be an effective
marketing tool.
The Fairways of the Valley have conducted a FAM tour for the past
five years. The FAM consists of nine holes of golf at each of the three golf
courses, along with an evening reception. The FAM also features a welcome
reception the night before, complete with food and golf instruction from some of
the Fairway's Courses PGA professionals.
Anyone who is interested in possibly booking a golf outing, a golf/business
meeting, etc... are encouraged to attend this great day of fairways and
fellowship. Those interested in attending should call Wendy Scott at
1-800-444-9979 or email her at
meet@visitsaginawcounty.com.
|