Familiarization Tour

In the Convention & Visitor Bureau Business, sales and marketing staff are constantly trying new ways to showcase their product.  One of the best ways to do that is a Familiarization (FAM) Tour in which prospective meeting and convention, golf outing and group travel clients are invited to experience the product first-hand.  The FAM's vary according to topic and need, but all prove to be an effective marketing tool.

The Fairways of the Valley have conducted a FAM tour for the past five years.  The FAM consists of nine holes of golf at each of the three golf courses, along with an evening reception.  The FAM also features a welcome reception the night before, complete with food and golf instruction from some of the Fairway's Courses PGA professionals.

Anyone who is interested in possibly booking a golf outing, a golf/business meeting, etc... are encouraged to attend this great day of fairways and fellowship.  Those interested in attending should call Wendy Scott at 1-800-444-9979 or email her at meet@visitsaginawcounty.com.